Marketing Automation is a software platform that helps simplify the marketing and sales process in such a way that creates meaningful, relevant and timely communication with prospects and customers. Some of the ways companies can benefit from marketing automation includes:
- Generating more qualified leads
- Understanding prospects’ interests
- Converting prospects to customers faster
- Nurturing relationships pre and post-sales
- Managing all email marketing campaigns
- Getting insight and true success reporting
iValueSystems specializes in Salesforce’s Pardot marketing automation platform. Pardot, as a part of Salesforce, offers powerful and carefully integrated tools for marketers as part of a rich ecosystem of sales software solutions. In fact, Pardot along with Salesforce Engage, and seamless integration with Salesforce Sales Cloud, gives companies real-time insight that connect marketing and sales with prospect’s and customer’s needs like never before.
In addition, the recent release of the Pardot Engagement Studio has completely revolutionized the way companies can leverage Pardot to guide prospects through the purchasing journey. Pardot’s product release describes Engagement Studio groundbreaking features as follows:
Engagement Studio is a B2B marketing team’s command center — a place to manage all touchpoints with prospects and customers. Marketers can automate programs that will guide buyers towards desired outcomes, while still allowing them to drive their own path to purchase.
In the age we live in, there is more information and more options than ever before, which has made the sales process that much more complicated. Decision-makers have slowed down the purchasing process because of the difficulty of sorting through all the clutter. For this reason, it is paramount for companies to communicate in such a way that provides customized content that is timely and relevant to their prospect’s specific needs.
Automating a businesses’ marketing strategy allows for more touchpoints with current/future clients and frees up more time to be allocated to the big rocks items. Are you interested in taking your communication strategy to the next level? We can help you come up with the right strategy.